In keeping with the new generation of atheist evangelists, the Pastafarian leaders say that their goal is not confrontation, or even winning converts, but changing the public’s stereotype of atheists. A favorite Pastafarian activity is to gather at a busy crossroads on campus with a sign offering “Free Hugs” from “Your Friendly Neighborhood Atheist.”
For those in the dark, a "pastafarian" refers to the parodic followers of the flying spaghetti monster: may you, too, be touched by his noodly appendage. I think the name of "atheist evangelists" is quite interesting...quite telling of the orientation of some of the groups. Do click on the hyperlink above: the article shows a rich variety of non-belief.