The Bible is the best-selling book of all time. In fact, it continues to be a best-seller year-in and year-out with an estimated 25 million copies sold yearly. Several people may realize this, but for those who have not been paying attention, the Bible now comes in all shapes and sizes. If you live in NY, just go down to the American Bible Society (just north of Columbus Circle), and you'll see Bibles as comic books, as survival kits, the green Bible, etc. The Bible has become adapted to all niche markets, or nearly so. As reported by the Wallstreet Journal : It's an astonishing fact that year after year, the Bible is the best-selling book in America -- even though 90% of households already have at least one copy. The text doesn't vary, except in translation. The tremendous sales volume, an estimated 25 million copies sold each year, is largely driven by innovations in design, color, style and the ultimate niche marketing. There's Scripture as accessory, wrapped in...